Social Medial Promotional Activities Influence on Purchase Choice Decision and Price of Perishable Food Items during COVID-19 in Lagos, Nigeria

This study aimed to research if promotional activities on social media influence purchase choice decisions, consumers impulse buying, the price for perishable food items, like vegetables, fruits, beef, fish, and others during COVID-19 pandemics. Likewise, there are differences between original market of goods before pandemic online prices pandemic, investigate delivering consumer homes quantity decision, is any relationship location delivery The results suggest that items does not necessarily but rather, purchase, a difference – pandemic. findings showcase typical situation things crisis in developing country, where people take advantage situations exploit helpless. Prices increased, had no buy because man cannot do without food.